Google Search

"Traditional" Search

For quite some time, Google has dominated the desktop search, meaning people have been using Google browser to search from their desktop at home, school or work. It's been the traditional search people have been comfortable using. The new way to search is through the direct use of apps, known as "vertical search."

"Vertical" Search

According to comScore, the ratio for current time people spend on their smartphone versus desktop is 60 : 40, meaning people are using their cell phone devices far more frequently than a desktop/laptop. In such a fast past, technologically savvy world mobile use is dominating our lives and how we search for things we want and need. 

This becomes a dilemma for the advertising industry and Google. Google search lives in our browser, but if 88% of people are spending their time on phone apps versus searching from Google browser, what does that mean for the world of advertising and Google?

Mobile Domination

Revenue comes from advertising within the search browser. Advertising through mobile apps is a challenge and often leaves the consumer feeling overwhelmed and clutters the appearance of apps.

Marketers will have to explore new advertising options and ways to reach their target market. The challenge to learn how to reach their target market through apps will be time consuming. The paid organic ads that pop up at the top of your Google search are at steak.

Current Classroom Environment

Millennials are used to using apps within their cell phone device or tablet. Even at school our youth is being taught using tablets instead of desktops. This poses a threat to advertising revenue and Google search within the browser.

Even though Google still holds first place in the Desktop Explicit Core Search ranking at 64%, browser search, advertisements and revenue are still at risk.

Marketing Through Social Media

3 Easy & Successful Ways

Marketing has been done through print advertising for centuries. Consumers used to read hard copies of books and magazines. Even though research swore print would go away, it's clearly here to stay.

As technology continues to grow, the tangible desire to possess paper copy's of books and magazines has become almost null. Consumers are becoming more compatible with today's technology and trends, even Generation Y.

As customers struggle to keep up with the latest and greatest, marketers continue to follow and find ways to reach their target market. There are many platforms and tactics to use when advertising through social media.

Depending on your target markets age range, these are the top three social media platforms to advertise on with the most daily/monthly users:

• Facebook
• June 2015 - 968 million users daily
• Twitter
• June 2015 - 500 million tweets daily
• Instagram
• June 2015 - 300 million monthly users

Of the twenty something marketing tactics, these are the top three easiest and successful ways to advertise on social media:

• FAB - Features, Advantages, Benefits
• Features: What you/product does
• Advantages: Why you/product is helpful
• Benefits: Emotional connection; how you/product make the consumer feel

Facebook Ad

• BAB - Before, After, Bridge
• Before - Problem
• After - Solution
• Bridge - How the customer gets there

Twitter Ad

• SCH - Star, Chain, Hook
• Star - Product/service
• Chain - Facts, Benefits, Sources
• Hook - Call to Action (get customers info, invite them to the store/website, ect.)

Instagram Ad

Many advertisers use these techniques for brands on social media. They're more discrete on social media than in print. I created these advertisements for a Lush campaign in school. 

Thanksgiving Dinner

Vegan and Luscious

As an animal free and cruelty free community, Lush lives to be vegan at work and home. It's a lifestyle we admire and encourage.

lushusa.com

The holidays are coming and Lush would like to extend a vegan, but luscious Thanksgiving Day guide to all of our plant-based family and friends!

There are many reasons to try Veganism. Saving animals is a big reason and probably the most known, but there are other reasons that benefit us as humans as well.

Some reasons to go vegan:

• Trim excess fat
• Become energized
• Decrease climate change
• Avoid contaminated food, GMO's, trans fat...

Here's a couple of recipes to make a scrumptious vegan Thanksgiving feast:

Apple Chestnut Cornbread Stuffing

mayihavethatrecipe.com

Boozy Cranberry Sauce

makinglifedelicious.com

Green Bean Casserole

Quinoa Stuffed Sweet Potatoes with kale & Cranberries

lesliedurso.com

Cornbread (Vegan)

Chocolate Bourbon Caramel Truffles

Pumpkin Pie (Vegan)

thespunkycoconut.com

Hummus Mashed Potatoes

If you're a Lush fan, but also a meat eater, give these recipe's a try. You might end up liking the vegan diet. ...Maybe have someone bring back up options just in case!

For more combinations, check out These 29 Vegan Thanksgiving Recipes.

Thanks for stopping by, leave a comment below if you have vegan recipes to share and visit us at lushusa.com to check out our seasonal bath bars!