3 Easy & Successful Ways
Marketing has been done through print advertising for centuries. Consumers used to read hard copies of books and magazines. Even though research swore print would go away, it's clearly here to stay.
As technology continues to grow, the tangible desire to possess paper copy's of books and magazines has become almost null. Consumers are becoming more compatible with today's technology and trends, even Generation Y.
As customers struggle to keep up with the latest and greatest, marketers continue to follow and find ways to reach their target market. There are many platforms and tactics to use when advertising through social media.
Depending on your target markets age range, these are the top three social media platforms to advertise on with the most daily/monthly users:
- June 2015 - 968 million users daily
- June 2015 - 500 million tweets daily
- June 2015 - 300 million monthly users
Of the twenty something marketing tactics, these are the top three easiest and successful ways to advertise on social media:
- FAB - Features, Advantages, Benefits
- Features: What you/product does
- Advantages: Why you/product is helpful
- Benefits: Emotional connection; how you/product make the consumer feel
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| Facebook Ad |
- BAB - Before, After, Bridge
- Before - Problem
- After - Solution
- Bridge - How the customer gets there
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| Twitter Ad |
- SCH - Star, Chain, Hook
- Star - Product/service
- Chain - Facts, Benefits, Sources
- Hook - Call to Action (get customers info, invite them to the store/website, ect.)
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| Instagram Ad |
Many advertisers use these techniques for brands on social media. They're more discrete on social media than in print. I created these advertisements for a Lush campaign in school.
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