Google Search

"Traditional" Search

For quite some time, Google has dominated the desktop search, meaning people have been using Google browser to search from their desktop at home, school or work. It's been the traditional search people have been comfortable using. The new way to search is through the direct use of apps, known as "vertical search."

"Vertical" Search

According to comScore, the ratio for current time people spend on their smartphone versus desktop is 60 : 40, meaning people are using their cell phone devices far more frequently than a desktop/laptop. In such a fast past, technologically savvy world mobile use is dominating our lives and how we search for things we want and need. 

This becomes a dilemma for the advertising industry and Google. Google search lives in our browser, but if 88% of people are spending their time on phone apps versus searching from Google browser, what does that mean for the world of advertising and Google?

Mobile Domination

Revenue comes from advertising within the search browser. Advertising through mobile apps is a challenge and often leaves the consumer feeling overwhelmed and clutters the appearance of apps.

Marketers will have to explore new advertising options and ways to reach their target market. The challenge to learn how to reach their target market through apps will be time consuming. The paid organic ads that pop up at the top of your Google search are at steak.

Current Classroom Environment

Millennials are used to using apps within their cell phone device or tablet. Even at school our youth is being taught using tablets instead of desktops. This poses a threat to advertising revenue and Google search within the browser.

Even though Google still holds first place in the Desktop Explicit Core Search ranking at 64%, browser search, advertisements and revenue are still at risk.